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The first step of any good B2B or B2C marketing strategy is understanding your target audience.
TikTok is taking over as Gen Z’s preferred search engine. Here’s how to optimize short videos.
Copywriting tools and content marketing tools can help make life easier for professional writers — and help them create content that converts.
Keyword stuffing doesn’t read well, and it doesn’t even work. Here’s how to spot keyword stuffing — and how to approach blog writing instead.
Successful content marketing programs and company blogs are built in months and years, not weeks — but the results are worth the hard work and the wait.
These agencies range from offering content marketing and web design services, to social media management, and everything in between.
Writing for a magazine, marketing, or blog audience is challenging – it’s a mix of informative and casual. Here’s how to capture the right tone.
Getting unstuck from a creative block can be hard – usually the best thing is to shake it off by stopping for a bit.
Finding community can help you grow your freelancing career, and the female freelancing communities help lift each other up.
Brand style guides are a tool, not a barrier. Here’s how to infuse creativity into client work while staying on-brand.
