Creative project management is the key to successful content marketing campaigns
Here’s why streamlined project management is essential to being more creative.
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Posts by Katherine Boyarsky
Content marketing trends to know in 2023
The latest content marketing data, best practices, and recommendations from the top sources, plus our predictions for the future of digital content marketing.
Read with us, grow a bunch
We talk content marketing, career tips, copywriting, design, and being a creative professional.
10 examples of great marketing research reports from 2022
Find inspiration for your next marketing survey report. See how industry-leading brands design, develop, + promote proprietary data reports.
How do you measure the ROI of content marketing?
Measuring the success of content marketing is more than a 1:1 analysis of cost versus leads.
How to develop customer personas for marketing
The first step of any good B2B or B2C marketing strategy is understanding your target audience.
Top bookmarks + Chrome extensions for content marketers
Make your life easier and save tons of clicks with these Chrome extensions and bookmarks for content marketers.
10 women owned marketing agencies
These agencies range from offering content marketing and web design services, to social media management, and everything in between.
Why is writing conversational blog content so hard?
Writing for a magazine, marketing, or blog audience is challenging – it’s a mix of informative and casual. Here’s how to capture the right tone.
How to stop worrying about metrics
When you understand the bigger picture of marketing and business strategy, it makes everything less stressful. Here’s a quick rundown.
